Management Personnel
Advisors & Consultants



With over 12 years of experience in the Natural Food industry and more than 20 years as a successful entrepreneur, Mr. Craft brings a wealth of knowledge and contacts to the company.

 

 

 

 

 

 

Ms Shaskin will determine demo- graphically the best strategies for each location and implement marketing techniques appropriate to each region.

Management Personnel

MARK CRAFT , Director, President & CEO
Mr. Craft has been the President of Terra Natural Food Market since 1993. With over 12 years of experience in the Natural Food industry and more than 20 years as a successful entrepreneur, Mr. Craft brings a wealth of knowledge and contacts to the company.

Mr. Craft's responsibilities are to oversee the executive team, streamline operations and ensure the proper implementation of this business plan to enable the Company to achieve its goals without sacrificing margin or equity capital. Mr. Craft will also assist in analyzing potential new locations for future growth and profitability. In addition, Mr. Craft will work to create strategic alliances with leading industry distributors.

DARREN KRISSIE , Director, Vice President Corporate Development, CFO
Mr. Krissie is the founder of Planet Organic. His vision to consolidate the health food industry follows the successful examples of two U.S. companies—Whole Foods and Wild Oats. Mr. Krissie has over 10 years of experience in management, marketing, and operations.

Mr. Krissie has been working since May 1999 with Terra Natural Food Market. Since there are close to 300 potential acquisitions in the Canadian natural food industry, it was important for Mr. Krissie to find a retailer that shared his vision of growth and consolidation and whose store could be used as a model for systems, marketing and profitability.

Mr. Krissie's primary responsibility in the organization is to implement the strategies set by the board and actively search for institutional investors. His secondary responsibility is to ensure that the company meets its projections by actively seeking out new acquisitions and ensuring that each potential new location will benefit the Company.

DIANE SHASKIN , Vice President, Marketing
Ms. Shaskin, co-founder of Terra Natural Food Market, directs advertising, marketing and public relations for that company. Her previous experience includes national advertising campaigns and television production for CBC-TV and Baker Lovick Advertising.

Terra's marketing campaign is widely recognized as one of the most cost effective and productive in the industry. Ms Shaskin will oversee the marketing for all Planet Organic stores. She will determine demographically the best strategies for each location and implement marketing techniques appropriate to each region. In addition, she will solidify the existing customer base through the use of value-added tools and in-store marketing strategies that single location stores are unable to apply.

Ms Shaskin will also be responsible for introduction of the Company's private-label vitamin line, which we will be added to the Company's locations during its second year.

NEIL NORRIS, Director

ASH BHASIN, Director
Ash Bhasin (B.A., LL.B.) is a founder Director, President and CEO of Globex Resources Ltd., a successful CDNX oil and gas producing company. From 1993 through 1997, Mr. Bhasin, as President of AB Trading Inc., assisted companies to expand internationally. During this period he served as a director on various public and private companies including highly successful international oil company, Niko Resources Ltd., a TSE company producing natural gas in India.

For over 26 years, Mr. Bhasin held senior managerial positions with Gulf Canada Resources Limited, a large international energy company. He has been professionally involved in international business development; in public, government and investor relations; in oil and gas production development; in finance; in marketing and information systems.

 

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