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Management Personnel MARK
CRAFT , Director, President & CEO Mr. Craft's responsibilities are to oversee the executive team, streamline operations and ensure the proper implementation of this business plan to enable the Company to achieve its goals without sacrificing margin or equity capital. Mr. Craft will also assist in analyzing potential new locations for future growth and profitability. In addition, Mr. Craft will work to create strategic alliances with leading industry distributors. DARREN
KRISSIE , Director, Vice President Corporate Development, CFO Mr. Krissie has been working since May 1999 with Terra Natural Food Market. Since there are close to 300 potential acquisitions in the Canadian natural food industry, it was important for Mr. Krissie to find a retailer that shared his vision of growth and consolidation and whose store could be used as a model for systems, marketing and profitability. Mr. Krissie's primary responsibility in the organization is to implement the strategies set by the board and actively search for institutional investors. His secondary responsibility is to ensure that the company meets its projections by actively seeking out new acquisitions and ensuring that each potential new location will benefit the Company. DIANE
SHASKIN , Vice President, Marketing Terra's marketing campaign is widely recognized as one of the most cost effective and productive in the industry. Ms Shaskin will oversee the marketing for all Planet Organic stores. She will determine demographically the best strategies for each location and implement marketing techniques appropriate to each region. In addition, she will solidify the existing customer base through the use of value-added tools and in-store marketing strategies that single location stores are unable to apply. Ms Shaskin will also be responsible for introduction of the Company's private-label vitamin line, which we will be added to the Company's locations during its second year. NEIL
NORRIS, Director ASH
BHASIN, Director For over 26 years, Mr. Bhasin held senior managerial positions with Gulf Canada Resources Limited, a large international energy company. He has been professionally involved in international business development; in public, government and investor relations; in oil and gas production development; in finance; in marketing and information systems. |
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©
PLANET ORGANIC HEALTH CORP 2001
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